Imagine a world where every insurer has their own

The insurer has full control over the customer relationship. Customers go directly to the insurer’s site to manage all aspects of their plan—resulting in a seamless, high quality, and compliant experience.

Consumers can:

Shop and enroll

Pre-filled renewals

Upload documents

Make payments

Search providers

Search drug formularies

Report life changes

View plan documents

All of these capabilities are also available for your brokers via our award-winning platform.

HealthSherpa makes that a reality for you.

Enhanced Direct Enrollment (EDE) is the new way for insurers to integrate with It allows insurers access to all of these features, and more.

To transition to this critical new technology, HealthSherpa provides a fully functional white-label deployment of EDE, off the shelf and ready to go.

Ready to set up EDE today?

Why HealthSherpa?

We’re the Marketplace leader

We invented Single Site

(The direct ancestor of EDE)


We were the largest channel for DEP enrollments in 2017

25k agents trust us

Used by over 25,000 agents

1.4 million lives

We’ve enrolled over 1.4 million people

We have a proven history of technology leadership



The white-label deployment is free.

Insurers need only pay when a customer or broker completes an enrollment or a renewal through their white-labeled site. There are no upsells, cross-sells, upgrade fees, or change orders. This is the complete package of EDE services with no hidden costs.

Enrollment is fast becoming a commodity, as it should be.

With Free EDE, we want to help insurers refocus their technology efforts away from the details of application submission towards what really matters: creating value for customers—providing differentiated, high-quality service, managing and controlling their risk exposure, and engaging both current and prospective members in new and meaningful ways.

To learn more and get started, contact us at